Fanatics Sportsbook Review
by
Eric Uribe
There’s a new heavyweight in the U.S. sports betting scene — and it didn’t come from nowhere. Fanatics Sportsbook, the betting arm of Fanatics’ massive sports merchandise and collectibles empire, is now fully live and rapidly expanding. Though it entered the wagering industry later than rivals like FanDuel, DraftKings, and BetMGM, Fanatics is leveraging its brand recognition, customer database, and resources to carve out real market share in 2025.
The company has the financial muscle to back this push. Fanatics was valued at $31 billion in 2022, though internal share sales in 2024 suggested a closer $25 billion valuation. It remains privately held, but IPO chatter has persisted for years and hasn’t quieted in 2025. Revenues continue to climb: Fanatics reported roughly $8.1 billion in 2024, up from about $7 billion two years earlier, with its merchandise business still leading the way while betting and collectibles expand their footprint.
Fanatics has also demonstrated a willingness to spend aggressively to gain ground. In 2023, it acquired PointsBet’s U.S. operations for $225 million, beating out a competing bid from DraftKings. That deal instantly boosted Fanatics’ state access, allowing the sportsbook to accelerate launches nationwide and establish itself as a serious contender in the race for market share.
Second, Fanatics is well-connected. Because of its apparel store, the company has exclusive contracts with all the major sports leagues — NFL, NBA, MLB, and more. Founder and CEO of the company, Michael Rubin, is buddy-buddy with many major players and team owners. Not only that, but they’re connected to sports-loving fans through their store. That’s a database they can immediately market to in their sportsbook.
So does the Fanatics Sportsbook live up to the hype? That’s what we wanted to find out. We’re dropping our unfiltered opinions in this Fanatics review so stick with us for an honest look at the new game in town.
States Where Fanatics Sportsbook Offers Legal Betting?
The floodgates for legalized sports betting opened in 2018, when the Supreme Court struck down the federal ban on wagering. Since then, more than 38 states (plus Washington, D.C.) have legalized sports betting in some form — with rules differing widely between mobile and retail access.
Fanatics Sportsbook isn’t available everywhere. To operate, it needs both state approval and a partner license, and in states that only allow in-person wagering, its footprint is limited. While it started as an online-only operator, Fanatics now also runs a growing network of retail sportsbooks at casinos, stadiums, and arenas.
As of 2025, Fanatics Sportsbook is live in 21 states and Washington, D.C., with both mobile and retail betting options depending on the market. Here’s a table showing the breakdown:
| State | Mobile Betting | Retail Betting |
| Colorado | ✅ | ✅ |
| Connecticut | ✅ | ✅ |
| Kentucky | ✅ | ✅ |
| Massachusetts | ✅ | ✅ |
| Maryland | ✅ | ✅ |
| Ohio | ✅ | ✅ |
| Tennessee | ✅ | ❌ |
| Virginia | ✅ | ✅ |
| West Virginia | ✅ | ✅ |
Expect Fanatics Sportsbook to infiltrate more states in 2025 and the years that follow. These guys are serious about gaining market share in this booming, big competitive landscape. That can only happen if they gain access to more markets.
Fanatics Sportsbook Features
Fanatics sports betting is par for the course. After trying out so many online sportsbook options, these all start to feel the same after a while — which is both good and bad news for Fanatics Sportsbook. Good because the sportsbook largely works like it’s supposed to. Bad because using Fanatics Sportsbook doesn’t stand out except in two areas.
The first is the on-site is the FanCash system. It’s their version of a rewards program, but with a twist we anticipate bettors will like. Every sports bet made earns users FanCash. The rate will be different per bet type, but here’s a glance at the earnings:
- Straight Bet: 1%
- Parlay: 3%
- Same Game Parlay: 5%
As an example, if you lay $100 on the Super Bowl moneyline, you’d get $1 in FanCash. Not only can this be exchanged for real cashback to use on the sportsbooks, but also in the regular Fanatics store. So for bettors that gamble enough, you can rack up a decent amount of “free” gear from Fanatics.
This hook-up with the Fanatics store is a feature no other sportsbook competitor can come close to matching. We would expect more integrations like that from Fanatics since it’s really the “ace up their sleeve.”
But wait, there’s one more stand-out feature that flies under the radar. If you bet at least $1 on an NFL game, you’ll be able to stream it right then and there on the Fanatics Sportsbook platform. Yes, live games on your phone for a fraction of the cost of, say, YouTube’s NFL Sunday Ticket. So far, this feature is exclusive to the NFL but we wouldn’t be surprised if it rolls out to more sports and leagues in due time.
Fanatics Sportsbook Mobile Betting
To get the most out of mobile betting at Fanatics, you’ll need to download the official Fanatics betting app. It’s available at Apple’s App Store and Android’s Google Play Store. It has scores of near-five star reviews and we can see why. The app is fast, easy to use, and as we said before, even supports live streaming.
A major reason for Fanatics success in e-commerce has been a personalized experience. The site collects data on its users, which it uses to curate products it’s most likely to be interested in buying. Fanatics is attempting to do the same with its sports betting app. So say you have a tendency to bet on the Lakers, your homepage will soon populate many odds for them. In our few days with the app, we definitely noticed the curated feed so we can only imagine it with months of use.
Another thing that caught our attention on the Fanatics Sportsbook mobile app was Apple Pay support. This made transferring funds in and out of the platform a complete breeze if you have an iPhone. We’ve yet to see wide support of Apple Pay by competitors so Fanatics sticks out here in a positive way.
Fanatics Sportsbook Promo Code
Like other major sportsbooks, Fanatics rotates its welcome offers frequently — but the current headline promo is available in all active markets.
New users who sign up and bet $10 will receive $50 in FanCash. This sportsbook bonus is available in each of the 21 states (plus Washington, D.C.) where Fanatics operates. FanCash can be redeemed directly for bonus bets on the sportsbook or for merchandise in the Fanatics store, making it one of the more flexible promos in the industry.
Because Fanatics regularly adjusts its offers — and occasionally rolls out state-specific launch deals — the best way to confirm the latest bonus is always to check the official Fanatics Sportsbook site at signup.
Fanatics Sportsbook Customer Service
If you want to get in touch with Fanatics customer service, you have two options — live chat or email. Live chat can be accessed when logged in. There will be a chat support button that’ll begin a conversation. Representatives are available 24/7.
Emailing support@betfanatics.com is the other option. Response times are noticeably slower using email than live chat so if you have an urgent request, we recommend opening a chat instead.
Honestly, it would be great if Fanatics Sportsbook had a call-in option with a real person. We would knock them, but it seems to be a rarity in the industry so Fanatics isn’t alone in not offering it.
Top Sportsbooks
Live in a state where Fanatics Sportsbook is not available at? You have two options then. One, wait for them to gain a foothold in that state — if ever. There’s really no telling how long or short this process could be. Or option two, use an offshore betting site to get your gambling fix in the meantime. We recommend starting with one of the sites below. These are our top-rated bookies in our latest sportsbook reviews so our confidence is high in ‘em.
