- Taylor Swift opened as a +650 favorite to headline the Super Bowl 58 Halftime Show
- Bad Bunny (+1000) and Adele (+1500) are strong bets due to their close relationship with Jay-Z
- The 2024 Super Bowl will take place in Las Vegas on February 11, 2024
Rihanna’s Super Bowl performance was the second most-watched halftime show in history, averaging 118.7 million total viewers in the United States. Who will the NFL land to headline the Super Bowl 58 Halftime Show in February 2024? While an announcement won’t come until the fall, let the speculation begin.
Super Bowl 58 Halftime Show Headliner
T-Swizzle opens as favorite
Taylor Swift (+650) is the favorite to headline the Super Bowl 58 halftime show in Las Vegas. The 33-year-old songstress reportedly turned down the gig this year so she could focus on re-recording her first six studio albums. Assuming she can finish up her pet project, T-Swizzle should get another invite to the big game.
Swift is on friendly terms with Jay-Z, who is the live music entertainment strategist for the NFL, and most recently helped Rihanna with her performance. That’s more than Drake (+800) and Harry Styles (+800) can say. The Canadian rapper’s relationship with HOV has reportedly soured in recent years. And, the British musician just won the Album of the Year Grammy over Beyoncé to Jay-Z’s chagrin.
— Taylor Swift in 4k (@4k_taylorr) February 6, 2023
Bad Bunny’s a good bet
Along with Swift, Bad Bunny (+1000) was Spotify’s most-streamed artists in 2022. The Puerto Rican rapper was also the biggest touring act in the world last year. Just as importantly, he’s on friendly terms with Jay-Z.
In addition to being part of Roc Nation’s popular ‘The Made In America’ festival in 2022, Bad Bunny appeared on the same episode of LeBron James’ The Shop: Uninterrupted with Jay-Z.
Super Bowl 58 is in Las Vegas. Traditionally, a place where has-beens go for one final enormous payday. Perhaps, that’s why Justin Bieber (+900) and Britney Spears (+1200) are on the board.
Dua Lipa (+1000), Miley Cyrus (+1000) and Lizzo (+1200) are more relevant options in the year 2023. But, it’s unlikely they have the music catalogs required to headline the biggest stage in music.
— Adele Access (@AdeleAccess) February 13, 2023
What about Adele at +1500? Back in 2016, the English singer-songwriter said, “First of all, I’m not doing the Super Bowl. I mean, come on, that show is not about music. And I don’t really — I can’t dance or anything like that. They were very kind, they did ask me, but I said no.”
However, Adele did show up to watch Rihanna’s performance this year. She is also currently doing a Vegas residency, and is in a relationship with Jay-Z’s buddy and super-agent Rich Paul. Perhaps the two could get the music superstar to reconsider her stance on performing at the Super Bowl.
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