Unnamed Sports Streaming App set for fall arrival

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Walt Disney’s ESPN, Fox, and Warner Bros. Discovery announced last month that they will launch a joint sports streaming service this fall.

This initiative presents consumers with a new way to access premium live sports content for the first time.

The upcoming platform, owned by a newly formed company with its leadership team, is yet to be named, and speculation about its pricing structure has begun.

Monthly Fee

The first market we can look at is the monthly fee for this new sports streaming app being developed.

Oddsmakers have set a price point of $35.50, with the over being juiced to -140 while the under is at +100.

This is notable because this is an increase of $7 from just last month. Oddsmakers initially dropped a total of $28.50 last month. 

Monthly feeBetOnline ReviewBovadaBetUS Review
Under $35.5+100+100+100
Over $35.5-140-140-140

Surprisingly, the new sports streaming app doesn’t seem to be valuing NFL games.

The three companies’ sports bundles will not include NFL games on CBS or NBC’s “Sunday Night Football” or Amazon Prime Video’s “Thursday Night Football” games package.

Over $35.50Monthly fee of new sports streaming service
★★★★★
-140
Bet now

There is a demand for an improved streaming experience among fans and viewers.

This price of $35.50 feels way too low once you factor in the desire for live sports. One would assume that price would increase if they were to acquire additional sports league rights.

I recommend wagering on the over $35.50 option at -140 odds because all of our information points toward that choice.

The only situation where this would not exceed that total is if they fail to acquire any sporting events and leagues.

It would be tough to sell a sports streaming service with limited access to sports.

Under $35.50Monthly fee of new sports streaming service
★★★★★
+100
Bet now

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Acronym Based Brand

The next market we can wager on is if the new streaming platform will be an acronym-based brand.

Acronym based brandBetOnline ReviewBovadaBetUS Review
No-180-180-180
Yes+140+140+140

Similar to the above situation, the oddsmakers have retained the same odds.

Last month, the “No” option was heavily favored at a price of -180, implying a probability of around 64%.

The belief is that they want to avoid confusion with key brands like ESPN, FOX, and Max. 

The streaming app has chosen its new CEO, Pete Distad.

Distad had experience at Hulu and Apple, so many assume he would be taking the elements of those successes and implementing it into this one.

Neither company had any type of abbreviation so this could be an indication that the company is leaning toward a more unique name that isn’t abbreviated.

Oddsmakers believe that it won’t be abbreviated as they have placed the -180 price on the “NO” option for an acronym.

-180 odds implies a 64% probability, so safe to say it’s more likely than not that this new streaming platform service does not have an acronym.

Lay the juice and bet the -180 option on “NO”.

NOAcronym based brand
★★★★★
-180
Bet now

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Tony Reyes

Tony is an avid sports fan and a pro sports journalist who dedicates most of his free time to watching the latest matches and games on TV. When he's not indulging in sports-related activities or seeing his friends, Tony finds joy in outdoor activities such as hiking, cycling, and playing basketball. In addition to being a sports expert, Tony has extensive knowledge in finances and accounting. He leverages this expertise to provide insightful betting analysis for women's basketball, identifying value based on overlooked factors.