New Sports Streaming Service to launch in late 2024

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On Tuesday, Walt Disney’s ESPN, Fox, and Warner Bros. Discovery announced their collaboration to introduce a joint sports streaming service set to launch this fall.

This initiative offers consumers a novel avenue to access premium live sports content for the first time.

The upcoming platform, to be owned by a newly established company with its leadership team, is yet to be christened, and its pricing structure remains undisclosed.

Monthly Fee

The first market we can look at is the monthly fee for this new sports streaming app being developed.

Monthly feeBetOnline ReviewBovadaBetUS Review
Under $28.5-120-120-120
Over $28.5-110-110-110

Oddsmakers have set a price point of $28.50, with the under being juiced to -120 while the over is at -110. This is a fairly low price point for the streaming service.

There isn’t a way to watch sports with a standalone service, and while $28.50 is much pricier than all of the streaming services, it is cheaper than any cable bundle.

The YouTube TV bundle is priced around $50 to watch sports, and some games are available via the MAX app this season. MAX costs $15 a month, so this pricing tier of under $30 feels like a mistake by oddsmakers.

I recommend betting over $28.50 at -110 because I disagree with the oddsmakers.

Over $28.50Monthly Fee
★★★★★
-110
Bet now

What will it be called

There isn’t much agreement on the name of the new streaming service.

What will it be calledBetOnline ReviewBovadaBetUS Review
The Sports Hub+1000+1000+1000
Sports Streaming Network+1200+1200+1200
Sports Streaming Platform+1200+1200+1200
The Sports Streaming Service+1200+1200+1200
The Sports Streamer+1200+1200+1200
US Sports Network+1400+1400+1400
United Sports+1600+1600+1600
EFW+2000+2000+2000
ESFoxBro+2500+2500+2500
Your Sports Hub+2500+2500+2500
ESPNFWBD+3300+3300+3300
FoxBroES+3300+3300+3300
FoxESWarn+4000+4000+4000
EsBrox+5000+5000+5000

There appear to be some commonalities, according to BetOnline. The name of the service will have some combination of sports, streaming, and service.

We have many options, and all offer at least a 10-1 payout. I will go with the Sports Streaming Platform for my choice at +1200.

Sports Streaming PlatformWhat will it be called
★★★★★
+1200
Bet now

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Will it be an acronym based brand

The last market we can bet on is if it will be an acronym-based brand for the new streaming platform.

Acronym based brandBetOnline ReviewBovadaBetUS Review
No-180-180-180
Yes+140+140+140

The “No” option is heavily favored to -180, implying a probability of around 64%. I don’t know if I necessarily agree with this one; there are many options for the names.

They want to avoid confusion with the key brands like FOX and ESPN.

However, I could also see them choosing an acronym to help with branding. Acronyms are easier to remember and, thus, more accessible to the market.

YesAcronym based brand
★★★★★
+140
Bet now

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Tony Reyes

Tony is an avid sports fan and a pro sports journalist who dedicates most of his free time to watching the latest matches and games on TV. When he's not indulging in sports-related activities or seeing his friends, Tony finds joy in outdoor activities such as hiking, cycling, and playing basketball. In addition to being a sports expert, Tony has extensive knowledge in finances and accounting. He leverages this expertise to provide insightful betting analysis for women's basketball, identifying value based on overlooked factors.