William Hill Sportsbook Review

Steve Starrby Steve Starr
Updated: September 1, 2025

If you’ve followed sports for any length of time, you know the difference between short-lived surprises and the institutions that endure. While some teams or players briefly rise to prominence before fading away, the same well-run organizations and established superstars tend to dominate over the long haul. The same is true in sports betting. William Hill belongs firmly in that second group. For more than 90 years, it has been a trusted name in the industry, recognized for its tradition, reliability, and global reach.

In the United States, William Hill was active in states such as Nevada, New Jersey, Colorado, Illinois, Indiana, Iowa, Michigan, Virginia, West Virginia, Tennessee, Washington D.C., and Delaware, along with partnerships in Mississippi. In 2021, Caesars Entertainment acquired William Hill’s U.S. operations and rebranded them under the Caesars Sportsbook name. Internationally, however, the William Hill brand continues to operate under 888 Holdings (Evoke plc) and remains one of the most established sportsbook names worldwide.

Bonuses and Promotions

  • Sign-up bonus: 100% up to $300 in free bets (in Canada) / bet £10, get £40 in free bets (in UK)
  • Reload bonus: None
  • Refer-a-friend: None
  • Casino: Please check official website for updated bonuses and promotions.

Note that William Hill’s bonuses and promotions may vary depending on your geographic location. As you can see in the list above, the sign-up bonus in Canada is different from that in the UK in 2025. No such bonuses are available for US bettors because, as we’ve already mentioned, William Hill was acquired by Caesar’s Sportsbook in 2021.

Nobody would call William Hill’s promotions the most over-the-top in the business. They certainly give you a few morsels to make your time worthwhile, but there is an understanding that the sportsbook is well run and reliable and they do not need to resort to gimmicks. They offer a handful of promos that are fun and potentially profitable with most of the incentives geared towards mobile wagering. For example, mobile bettors that place a five-team or more soccer accumulator wager get their money refunded if all but one of their teams is a winner. In the event of a 0-0 match, William Hill will refund losing correct score wagers and double result bets on that match as a free bet. If you bet on what player will score the first goal in a match, and he tallies the second goal instead of the first, they’ll refund your losing wager.

News and Updates

  • The NBA and NHL are extremely popular at the moment, with this bookmaker offering enhanced odds on the these markets. However, the NFL is always there and if that’s your go-to, then don’t look beyond William Hill.
  • Elsewhere, bettors can find a great range of sports betting markets for European football, such as the Champions League and Europa League as we head into the Semi-Final games.

Deposit and Withdrawal Methods

  • Minimum deposit: $/£10
  • Payment options: Major credit and debit cards, eCheck (with VIP Preferred), online banking via Trustly, the William Hill Priority Access Card, PayPal, Venmo, PayNearMe, or wire transfer.
  • Supported currencies: USD, GBP, EUR, AUD, CAD, DKK, SEK, JPY, SGD, HKD, CHF

Deposits

Starting your account is really simple. William Hill has plenty of options including major credit cards, PayPal, Skrill (Moneybookers), Neteller, bank transfers, wires, and even checks. Most deposit methods are free of charge. Upon putting cash in your account it is available immediately. They accept a dozen or more currencies.

Payouts

It is really up to the customer how quickly they withdraw funds. Payment via major credit cards takes between three and five business days as do bank wires. A check takes about two weeks. Immediate payment is available through CashDirect, Neteller, and Skrill. PayPal and others offer one-day payments. William Hill is professional and receiving your money is not a problem.

Features

  • Live betting: Yes
  • Additional features: William Hill’s mobile app is among the best in the industry. Available for all different types of devices, it offers nearly everything that the website or a betting shop has without being difficult to navigate. If you like horses, their racebook is state-of-the-art. William Hill recognizes that racing handicappers are a hugely valuable segment and whether it be a number of tracks, promotions, or types of bets offered, they make playing the ponies almost like being at the track itself. Poker, casino, bingo, and Vegas-style gaming is also available. While they might not be as comprehensive as many of the sports offerings, they are fun, professional, and a nice extra to have along with arguably one of the most reliable, and most massive sportsbooks in the world.

Site Experience

  • Ease of use for betting: UI has a slightly outdated look but still very easy to understand.
  • Mobile betting: Both the iOS/Android apps and optimized site are the best on the market, massively user-friendly.

As you’d expect for a site running this long, the UI is slightly outdated but the simple and clear layout means you’ll have no issues understanding. On the mobile side, William Hill’s mobile apps and optimized site are one of, if not the best on the market today. Extremely well set up, simple and user-friendly.

Customer Service

  • Service hours: 24/7
  • Live chat: Yes
  • Languages: English, Spanish, German, Greek, French, Polish, Russian

As you would expect from a company that prides itself on professionalism, their customer service is attentive and available. With troubleshooting available via phone 24/7 in more than a half dozen languages, calling is the quickest way to get answers to your questions. They also have email, live chat, fax, and postings on their website as ways to get help. Usually, questions can be answered quickly and by the first customer support person that you chat with. They are eager to make sure their clients are satisfied.

Why Trust MTS Reviews?

We stake our money on the line at MTS, just like you do. Our reviewers possess the knowledge and experience to guide you through the complex world of sportsbooks.

We call them experts because they have tested each feature of all top sportsbooks in the US, from signing up to depositing and withdrawing. We evaluate customer service across all available channels like email, live chat and FAQs. We do that to ensure a seamless experience for you.

With a deep understanding of odds, betting strategies, and the sports betting industry, our reviewers are well-equipped to guide you to the best possible sportsbook.

Closing Thoughts

In one word, what William Hill delivers is “complete.” Internationally, it remains one of the most comprehensive sportsbooks in the world, offering consistent betting lines, wide-ranging markets, and reliable coverage of both major and niche events. Their odds are known for stability, giving players confidence that they are receiving strong market value. Alongside traditional sports betting, William Hill also features virtual sports, fantasy contests, and specialty markets.

The platform provides a broad mix of exotic wagers and futures in addition to standard betting options. Its in-play betting system is robust, covering spreads, totals, and even select exotic wagers during live action. Streaming is equally expansive, with access to racing, football, tennis, and other global sports, along with statistics, previews, and expert analysis before matches. Live radio commentary adds further depth, helping players stay informed on the go.

It’s worth noting that William Hill no longer operates under its own name in the United States, where Caesars rebranded all of its U.S. operations as Caesars Sportsbook in 2021. However, the William Hill brand continues to thrive internationally under 888 Holdings (Evoke plc).