SBK Sportsbook Review
by
Eric Uribe
The SBK Sportsbook has flown under the radar since entering the U.S. market in 2020. It first launched in Colorado through a partnership with Full House Resorts, and later expanded into Indiana in 2023. However, after shutting down operations in Colorado in 2024, Indiana now remains the only state where SBK is active.
Still, “less known” doesn’t mean “less compelling.” After testing the mobile app for several weeks, we came away impressed with SBK’s unique features. In a crowded sports betting marketplace where most platforms look and feel the same, SBK manages to stand out in meaningful ways.
This review is based on our own hands-on experience with the sportsbook. Here’s what you need to know about SBK and why it deserves a closer look.
States Where SBK Sportsbook Offers Legal Betting?
SBK is owned and operated by Smarkets, a London-based betting exchange that has carved out a strong niche in the United Kingdom and beyond. Smarkets has been in business for over a decade, and true to its name, it treats sports betting more like a marketplace. On the exchange, users can see public data on betting percentages and total volumes — information that most traditional bookmakers never disclose.
Smarkets brought the SBK Sportsbook to the United States in 2020, debuting in Colorado through a partnership with local casino operator Full House Resorts. The same partnership later paved the way for SBK’s Indiana launch in 2023. However, SBK exited Colorado in 2024, leaving Indiana as its sole U.S. market today.
While company executives once hinted at broader expansion across the U.S., those plans have yet to materialize. For now, SBK’s American presence remains limited to Indiana.
SBK Sportsbook Features
We teased this earlier, but SBK does things a tad differently. That’s most obvious with two of its features.
First of all, SBK might very well have the sharpest betting lines of all. The app will tell you right then and there how SBK’s price compares across the industry to major names. Users, for example, will see something like “79% of bets compared for this event best our competitor’s odds.” This feature is called Price+ and we’ve never seen anything like it. This level of transparency is unmatched industry-wide.
A big reason why SBK’s betting prices are hard to beat is because they either change no margin or very little. Margin is another word for “big” or “juice” — it’s essentially a small fee tacked on to every bet to pay the bookmaker costs.
Bettors end up winning big (literally) off this. These cheap prices ensure bettors get bigger payouts when they win. Shaving -5 or -10 odds off a bet doesn’t seem like much upfront, but this sure does add up over the long run.
SBK carries markets for all the major sports, including but not limited to:
- NFL
- NBA
- NHL
- MLB
- Soccer (MLS, Premier League, La Liga, International, etc.)
- Motorsports
- Golf
- Tennis
- Rugby
The second big thing SBK has going for it is the social features. SBK moonlights as a mini-social network beyond just taking bets. Just like a social network, users can post content or follow other users. You’ll often see bettors swap information in posts — which depending on who you follow, could either be good or bad betting advice. Again, a feature like this is largely unheard of among top bookmakers so kudos to SBK for trying to push the envelope.
SBK Sportsbook Mobile Betting
So here’s the thing: everything we covered regarding SBK applies to its mobile app only. Why? Because there is no SBK desktop experience. You either use the downloadable mobile app or you don’t access SBK at all — that’s how committed SBK is to the mobile betting experience.
This becomes apparent while toting around with the app. It works really, really well. The layout is intuitive enough to pick up right away, data is perfectly layered onto bets without overcrowding the design, and the app runs really fast. SBK has really built something special with the app.
SBK Sportsbook is available for download in both Apple’s App Store and Android’s Google Play Store. We aren’t the only ones impressed by the app because there are scores of reviews on both platforms singing SBK’s praises.
SBK Sportsbook Promotions
SBK’s promo is pretty straightforward: bet $10 to get $100 in free play from SBK. While no promo code is required, we recommend checking the official website for the specific terms and conditions.
Outside of this classic sign-up bonus, deals are pretty rare to come by at SBK. That might disappoint some bettors, but it’s the tradeoff to have no-margin bets. A sportsbook can really only offer one or the other if they want to remain profitable, and SBK chose to do away with big-money bonuses.
SBK Sportsbook Customer Service
SBK doesn’t slouch on customer service either. The bookie supports several ways to get in touch with its support staff. Here they are:
- Email: support@getsbk.com
- Phone: +44 207 617 7413 (open from 9 am to 12 am)
- Twitter: @SBK
- Facebook: @SBK.bet
There’s also a live chat accessible to logged-in users through the app. It runs 24/7/365 and is probably your “best bet” if you need urgent help.
Top Sportsbooks
Our SBK Sportsbook review ends here, but boy, were we impressed. The issue is that SBK is inaccessible to the vast majority of bettors. Until this is resolved, you might have to bet elsewhere. If you’re looking for a site that can hang with SBK betting, then look into one of the offshore bookies below. These also rated high in our latest sportsbook reviews and because they’re offshore, they are widely accessible, unlike SBK.